Artificial intelligence has become an integral part of everyday life for young people across Southeast Europe. From school assignments and creative projects to information gathering and entertainment, AI tools are increasingly shaping how Generation Z learns, communicates, and works.
However, a recent regional study conducted by McCann and UM reveals an important paradox: while young people use AI regularly, they do not fully trust it.
The research, which examined AI usage habits among members of Generation Z across the region, found that most young users see artificial intelligence primarily as a practical tool rather than a reliable source of truth. They appreciate its speed, convenience, and ability to simplify everyday tasks, but remain cautious about the accuracy of the information it provides.
Many respondents reported using AI to generate ideas, summarize content, support learning, and improve productivity. Yet, despite frequent use, they often verify AI-generated information through additional sources before accepting it as credible.
This finding highlights an important trend: digital literacy is evolving alongside technological innovation. Young people are not simply adopting AI—they are learning to question it, evaluate its outputs, and use it critically.
The study also suggests that trust in artificial intelligence is closely linked to transparency. Users want to understand how AI systems work, where information comes from, and what limitations these technologies have.
For educators, policymakers, and organizations working with youth, these findings carry an important message. The future is not only about providing access to AI tools; it is also about developing the skills needed to use them responsibly, ethically, and critically.
As artificial intelligence becomes more deeply integrated into society, the ability to distinguish between convenience and credibility may become one of the most important competencies of the digital age.
Young people are already embracing AI. The next challenge is ensuring they have the knowledge and critical thinking skills to use it wisely.
Source: Adapted from the article "AI je postao svakodnevnica mladih, ali povjerenje još nije stekao" published by Mreža mira.